The words “entrepreneur” and “shoot from the hip” often go hand in hand. Why, we aren’t sure because the pace of business speeds quickly, so does the need for planning.
In many industries, the barriers to entry have been dramatically reduced. Competitors can come in from way out in left field and can put you out of business with ideas you never imagined. Strategic Planning forces you to pay attention to what is going on in the world so you can avoid that fate.