by billdecker | Jul 13, 2012 | Market Entry
Effective Openings: Presenting Your Position Most Western negotiators will begin a negotiation in China by “getting down to business” and presenting a list of the key items they wish to discuss. This reflects a general Western preference for focusing on...
by billdecker | Jul 11, 2012 | Market Entry
This is a question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we looking for a partner...
by billdecker | Jun 20, 2012 | Market Entry
A big mistake Americans make is they feel that: “if it works here, it’ll work elsewhere, the same way, the same model, often even with the same people.” I always joke that you have a sales manager who did such a great job with Kansas, that they’re now...
by billdecker | May 3, 2012 | Market Entry
Here is s new twist. How should foreign firms market to the USA? What major differences might they see here? These are 4 thoughts for foreign firms to think about in the American Market: Time is money The idea of spending time, wasting time, borrowing time, buying...
by billdecker | Mar 14, 2012 | Market Entry
The Market Entry Toolkit for international marketing advice and help in sourcing and understanding new markets is available for Kindle, Nook, Ipad or any mobile device. Get the toolkit at Smashwords and download now. You can begin understanding international markets...
by billdecker | Mar 11, 2012 | Market Entry
How do you select a foreign market correctly? Is there a way to “grade” a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively sell in foreign countries? What are the potential...
