Posts Tagged ‘strategy’

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 7

Entering international markets part 7 more on international business D. Example of Two or More International Companies for a Limited Duration Project: a very popular mode. This mode can be demonstrated best by considering a construction project in Turkey. Bechtel Group established a joint venture with Enka Insaat va Sanayi to construct the 229-kilometer Ankara-Gerede […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 6

Continuing the article on entering international markets B. Example of Two International Companies Joining for Business in a Third Market: Ford and Volkswagen teamed up in 1987 to form Autolatina in an effort to sell cars in South America. Autolatina produced vehicles that were based on Ford and Volkswagen designs but marketed through each respective […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 5

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 5 of the article on entering international markets 5. JOINT VENTURES: a cooperative between two or more organizations that share a common interest in a business enterprise or undertaking; is a popular mode for quick entry. A. Example of International Company and Local Owners: General Mills […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 4

entering international markets part 4 4. FOREIGN DIRECT INVESTMENT: The direct ownership of facilities in the target country. It may be made through the acquisition of an existing entity or the establishment of a new enterprise. There is a high degree of commitment and high level of resources. Japanese manufacturers are well known for their […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS, part 3

this continues the article on entering overseas markets, part 3 3. LICENSING: a contractual arrangement whereby a company transfers via a license, the right to distribute or manufacture a product or service to a foreign country or to use any type of expertise which may include some or all of the following: patents, trademarks, company […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS

This continues the article on entering overseas markets 2. GREENFIELD INVESTMENT: a project that starts with bare ground and builds up from there. Coca Cola, McDonalds, and Starbucks are great examples of American companies that have invested in Greenfield projects around the world. PROS: 1) Economies of scale and scope in production, marketing, finance, research […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS

This continues the article on entering overseas markets. Part 1 1. ACQUISITIONS: purchasing an existing company. PROS: 1) Established market 2) Skilled workers available (often not found through normal employee search) 3) Licenses are “grandfathered” in 4) Goodwill 5) Technology, clients, and vendors are instantly acquired 6) Negotiations usually take place on top level, target […]

What is International Business? – Entering Overseas Markets

Market Entry Pathways Modes of Entry, explanation and processes The business world of today calls for expanding sales and profits in order to achieve ever-increasing earnings. Business owners and managers must look for any available opportunities to keep their market share and expand into new markets. What happens when their local market becomes saturated? The […]

What is International Business – How to Make Money Importing

When talking about International Business, a question may arise: what does a global procurement officer from a large technology firm in Kansas and a hobbyist selling gloves from Brazil have in common? They’re both importers, in which they take goods from a foreign country and bring them into the United States. Importers can range in […]

What is International Business? Is a Deal A Deal?

What is International marketing? Is a Deal A Deal? How can I keep from making mistakes in international business > this one minute video is brought to you by http://www.internationalbusinessminute.com Technorati Tags: Market Entry, International business consultant, international business videos, what is international marketing, china podcast, international business podcast, global podcast, international marketing, international marketing […]