by billdecker | Jan 18, 2017 | Market Entry, Marketing, Online marketing, Strategy
Well, it all starts with a strategy. So many firms attack markets without a real market approach strategy. Only then can we arrive at a budget, and action plan and an operations plan.
by billdecker | Oct 30, 2014 | Fun, Strategy
\ Strategy Comics! A Fun Way to Read About Strategy! from Bill Decker Enjoy these strategy comics!
by billdecker | Oct 1, 2012 | Other
Three Bad International Strategies This free, one minute video talks about really bad strategies in international business and international market entry
by billdecker | Jan 10, 2012 | International Business, Market Entry
the article on entering international markets continues, part 15 So now that you’ve finished the article, what is the process? Mode of entry (MOE) should be carefully determined. The determinants are: The Host Firm’s • Current business model • Access to capital...
by billdecker | Jan 4, 2012 | Market Entry
the article on entering international markets continues, part 14 STRATEGIC ALLIANCES: An often-overlooked mode of entry is the strategic alliance. This is typically a business relationship where similar companies combine efforts to get a better price on materials,...
