Posts Tagged ‘strategy’

Strategy – Can You Really Write A Strategy For Someone Else?

Of course, it’s always best when a firm writes it’s own strategy. When you look at having someone else do it, we need to able to answer these 6 questions: 1. What Has To Happen? 2. Who Do We Need To Reach To Make It Happen? 3. What Do They Need To Think, Know, Feel […]

libby weaver

Marketing Videos – What Do You Start With When Planning Marketing?

Well, it all starts with a strategy. So many firms attack markets without a real market approach strategy. Only then can we arrive at a budget, and action plan and an operations plan.

Business Advice Strategy Advice – Strategy Comics for Fun And Education

\ Strategy Comics! A Fun Way to Read About Strategy! from Bill Decker Enjoy these strategy comics!

International Markets – Three Bad Strategies

Three Bad International Strategies   This free, one minute video talks about really bad strategies in international business and international market entry

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 15

the article on entering international markets continues, part 15 So now that you’ve finished the article, what is the process? Mode of entry (MOE) should be carefully determined. The determinants are: The Host Firm’s • Current business model • Access to capital • Attitude towards risk • Pay back rate and period The Market’s • […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 14

the article on entering international markets continues, part 14 STRATEGIC ALLIANCES: An often-overlooked mode of entry is the strategic alliance. This is typically a business relationship where similar companies combine efforts to get a better price on materials, perform research and development, collaborate on marketing or distribution, or seek new business. A good example of […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 13

the article on entering international markets continues, part 13. MANAGEMENT CONTRACT: when one firm provides management in all or specific areas for another firm, in exchange for a fee. Hilton Hotels, for example, provides management services for non-owned overseas hotels that use the Hilton name. In return, Hilton probably earns a fee that is a […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 11

the article on entering international markets continues, part 11. this market entry method talks about wholly owned subsidiaries WHOLLY OWNED SUBSIDIARY (WOS): entails a direct investment in the target country. Wholly owned operations are subsidiaries in another nation in which the parent company has full ownership and sole responsibility for the management of the operation. […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 10

The article on entering international markets continues, part 10 E-COMMERCE: using inter-networked computers to create and transform business relationships. Applications provide business solutions that improve the quality of goods and services, increase the speed of service delivery, and reduce the cost of business operations. A new methodology of doing business in three focal areas: *Business-to-business […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 9

the article on entering international markets continues, part 9 B. Indirect: selling goods and services through various types of intermediaries. 1. Foreign agents are hired by companies for representation in overseas markets as the agent has knowledge of business practices, language, laws, and culture. There are different types of agents who perform a number of […]