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Posts Tagged ‘marketing’
Here is just a fun marketing comic to enjoy!
When branding your firm in an international market, there is really one question you need to ask: what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the market’s emotional responses; not merely a description of what your company does. Remember, […]
The biggest pitfall in market enty: The expectation that a contract ends the negotiation. Many times, a contract is singed, and then negotiations continue. Business people in India do not place the contract at the end of an agreement. Wow! More assumptions? 1) The assumption that India is homogenous. India is old, and large. It […]
http://internationaltoolkit.com Take a look at the new international toolkit. These are podcasts that deal with market entry, myths of overseas business, international business mistakes, international negotiations and global business problems. You can listen to the podcasts for free. They promise to be fun, informative and of course, free.
Europeans, Asians, Africans and South Americans do business by introduction. Americans are the only people in the world who do business with strangers. In business, the personal introductions serve as an entry barrier to other vendors, a qualification of the vendor and a built-in troubleshooter (the introducer). The introducer can also give valuable international business […]
“Plan your work, and work your plan.” An international market entry plan contains hundreds of elements, but these initial 20 are the most critical for success abroad: An appropriate amount of planning time. Too often companies approach foreign markets and cut corners on the necessary planning time. The idea of “getting on a plane and […]
the article on entering international markets continues, part 15 So now that you’ve finished the article, what is the process? Mode of entry (MOE) should be carefully determined. The determinants are: The Host Firm’s • Current business model • Access to capital • Attitude towards risk • Pay back rate and period The Market’s • […]
the article on entering international markets continues, part 14 STRATEGIC ALLIANCES: An often-overlooked mode of entry is the strategic alliance. This is typically a business relationship where similar companies combine efforts to get a better price on materials, perform research and development, collaborate on marketing or distribution, or seek new business. A good example of […]