How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when they try to choose which country to work with overseas, when entering an international market. Many times CEO’s […]
Posts Tagged ‘marketing abroad’
Choosing a Foreign Market – The Market Entry Toolkit
August 5th, 2012 
billdecker How do you select a foreign market correctly? Is there a way to “grade” a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively sell in foreign countries? What are the roadblocks and pitfalls that await you overseas? How do you […]
International Business Advice-Dealing with India
April 5th, 2012 billdecker The biggest pitfall in market enty: The expectation that a contract ends the negotiation. Many times, a contract is singed, and then negotiations continue. Business people in India do not place the contract at the end of an agreement. Wow! More assumptions? 1) The assumption that India is homogenous. India is old, and large. It […]
Posted in Int'l Biz 
Tags: India, international business strategies, marketing, marketing abroad 
No Comments »WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 15
January 10th, 2012 billdecker the article on entering international markets continues, part 15 So now that you’ve finished the article, what is the process? Mode of entry (MOE) should be carefully determined. The determinants are: The Host Firm’s • Current business model • Access to capital • Attitude towards risk • Pay back rate and period The Market’s • […]
Posted in Int'l Biz, Market Entry Tags: business planning, china podcast, global business, global podcast, international business, International business consultant, international business podcast, international business videos, International marketing, international marketing tools, international research, market entry, market research, marketing, marketing abroad, off shoring, outsourcing, planning, strategic consulting, strategy, what is international marketing No Comments »WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 14
January 4th, 2012 billdecker the article on entering international markets continues, part 14 STRATEGIC ALLIANCES: An often-overlooked mode of entry is the strategic alliance. This is typically a business relationship where similar companies combine efforts to get a better price on materials, perform research and development, collaborate on marketing or distribution, or seek new business. A good example of […]
Posted in Market Entry Tags: business planning, china podcast, global business, global podcast, international business, International business consultant, international business podcast, international business videos, International marketing, international marketing tools, international research, market entry, market research, marketing, marketing abroad, off shoring, outsourcing, planning, strategic consulting, strategy, what is international marketing No Comments »WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 13
January 2nd, 2012 billdecker the article on entering international markets continues, part 13. MANAGEMENT CONTRACT: when one firm provides management in all or specific areas for another firm, in exchange for a fee. Hilton Hotels, for example, provides management services for non-owned overseas hotels that use the Hilton name. In return, Hilton probably earns a fee that is a […]
Posted in Other Tags: business planning, china podcast, global business, global podcast, international business, International business consultant, international business podcast, international business videos, International marketing, international marketing tools, international research, market entry, market research, marketing, marketing abroad, off shoring, outsourcing, planning, strategic consulting, strategy, what is international marketing No Comments »WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 11
December 28th, 2011 billdecker the article on entering international markets continues, part 11. this market entry method talks about wholly owned subsidiaries WHOLLY OWNED SUBSIDIARY (WOS): entails a direct investment in the target country. Wholly owned operations are subsidiaries in another nation in which the parent company has full ownership and sole responsibility for the management of the operation. […]
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 10
December 26th, 2011 billdecker The article on entering international markets continues, part 10 E-COMMERCE: using inter-networked computers to create and transform business relationships. Applications provide business solutions that improve the quality of goods and services, increase the speed of service delivery, and reduce the cost of business operations. A new methodology of doing business in three focal areas: *Business-to-business […]
Posted in Int'l Biz, Market Entry Tags: business planning, china podcast, global business, global podcast, international business, International business consultant, international business podcast, international business videos, International marketing, international marketing tools, international research, market entry, market research, marketing, marketing abroad, off shoring, outsourcing, planning, strategic consulting, strategy, what is international marketing No Comments »WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 9
December 24th, 2011 billdecker the article on entering international markets continues, part 9 B. Indirect: selling goods and services through various types of intermediaries. 1. Foreign agents are hired by companies for representation in overseas markets as the agent has knowledge of business practices, language, laws, and culture. There are different types of agents who perform a number of […]
Posted in Int'l Biz, Market Entry Tags: business planning, china podcast, global business, global podcast, international business, International business consultant, international business podcast, international business videos, International marketing, international marketing tools, international research, market entry, market research, marketing, marketing abroad, off shoring, outsourcing, planning, strategic consulting, strategy, what is international marketing No Comments »WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 8
December 21st, 2011 billdecker The article on entering international markets continues, part 8 6. Direct EXPORTING A. DIRECT: selling a product or service directly to a foreign firm by the home-country firm. Costs and prices may be lowest if production occurs in only a few locations around the world and the efficiently produced goods are exported to most markets. […]
Posted in Other Tags: business planning, china podcast, global business, global podcast, international business, International business consultant, international business podcast, international business videos, International marketing, international marketing tools, international research, market entry, market research, marketing, marketing abroad, off shoring, outsourcing, planning, strategic consulting, strategy, what is international marketing No Comments »
