Posts Tagged ‘market strategy’

International Marketing Strategy- Mode of Entry

How much does it cost to enter a foreign market? A question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we […]

Marketing to the US Market- International Business Advice

Here is s new twist. How should foreign firms market to the USA? What major differences might they see here? These are 4 thoughts for foreign firms to think about in the American Market:   Time is money The idea of spending time, wasting time, borrowing time, buying and selling time is uniquely American. Foreign […]