Posts Tagged ‘market entry’

Marketing Into the USA – Market Entry Partners

http://marketentrypartners.com   This site on marketing to the USA is now revamped! It helps overseas firms learn about how to enter the US market and what mistakes to avoid. Visitors to the site will find business videos, blogs and other tips for US market entry

International Market Entry- Choosing a Market Abroad

How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when they try to choose which country to work with overseas, when entering an international market. Many times CEO’s […]

Choosing a Foreign Market – The Market Entry Toolkit

How do you select a foreign market correctly? Is there a way to “grade” a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively sell in foreign countries? What are the roadblocks and pitfalls that await you overseas? How do you […]

International Business – 4 Threats in Market Entry

Here are 4 threats in international market entry Inferior planning Lack of knowledge about the US market. Inadequate marketing strategy Market niche not found. Lack of proper marketing campaigns. Insufficient support for channel partners and resellers. Lack of expert advice Only 1 type of advice. Working with the wrong consultants. Lack of experienced business professionals […]

International Business – What Does it Cost to Enter a Market

This is a question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we looking for a partner who’s going to take […]

International Marketing Strategy- Mode of Entry

How much does it cost to enter a foreign market? A question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we […]

International Business Advice – American Mistakes in International Marketing

A big mistake Americans make is they feel that: “if it works here, it’ll work elsewhere, the same way, the same model, often even with the same people.” I always joke that you have a sales manager who did such a great job with Kansas, that they’re now giving him Japan as a territory. And […]

International Business Consulting- international ethics

How many times do we hear that in gloabl marketing our international business partners are unethical? “Unethical” is a term that should never be used in international business. Ethics are a suit of clothes, and your ethics don’t equal my ethics, which don’t equal Singaporean ethics. The distributor may think the U.S. firm is “unethical” […]

Marketing to the US Market- International Business Advice

Here is s new twist. How should foreign firms market to the USA? What major differences might they see here? These are 4 thoughts for foreign firms to think about in the American Market:   Time is money The idea of spending time, wasting time, borrowing time, buying and selling time is uniquely American. Foreign […]

International Business Problems – 3 Business Practices You Should Change in India

a) When outsourcing, firms put technical experts in charge of India projects. Are your technical experts negotiators? Are they cross cultural specialists? Do they understand International Market Entry? If they possess both of those characteristics in addition to their technical expertise, then use them. Otherwise, supplement them with your business people. b) Lack of training […]