Three Bad International Strategies This free, one minute video talks about really bad strategies in international business and international market entry
Posts Tagged ‘International marketing’
Here are 4 threats in international market entry Inferior planning Lack of knowledge about the US market. Inadequate marketing strategy Market niche not found. Lack of proper marketing campaigns. Insufficient support for channel partners and resellers. Lack of expert advice Only 1 type of advice. Working with the wrong consultants. Lack of experienced business professionals […]
This is a question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we looking for a partner who’s going to take […]
How much does it cost to enter a foreign market? A question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we […]
In international business, there are often mistakes made by Americans when they negotiate in market entry or global marketing. This international Business Video is 1 minute long, and may help!
Here are 3 more mistakes made in hiring foreign nationals (4) Task them as you would Americans. Today’s management styles are about tasking with autonomy, getting “out of the box” and saying things like: “Here’s the job, you are the team, make it happen.” But do all types of foreign employees really want to take […]
When doing international business, don’t make these errors when you choose who’s going to work for you in another country. (1) Assume that a foreign national can do anything and everything regarding their country. Too many times, we’ve seen Chinese engineers acting as negotiators, French diplomats take on the role of market access people, and […]
http://internationaltoolkit.com Take a look at the new international toolkit. These are podcasts that deal with market entry, myths of overseas business, international business mistakes, international negotiations and global business problems. You can listen to the podcasts for free. They promise to be fun, informative and of course, free.
Again, when foreign business people sell to the USA, they do get more and more educated as to how Americans think. They often find • A litigious mindset — A Canadian/U.S. joint venture in Colorado received a legal bill for $250,000. The Americans said, “That’s cheap.” The Canadians said, “Wow, that’s expensive.” The U.S. legal […]
A regulatory strategy. Where will foreign governments help you and where will they block your progress? Are you in touch with local leaders when necessary? And will your government allow you to sell in a foreign market? Are there any conditions you must satisfy to be able to do this? A competitive analysis. Who are […]