Can your ordinary employees handle global business negotiations? Watch this quick international business video and see what you may be missing!
Posts Tagged ‘International marketing’
Quick Global Business Video- Can Your Employees Handle International Business?
10 Misconceptions And Mistakes About Global Marketing from Bill Decker This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.
International Marketing – Using Commissioned Agents to Enter Foreign Countries. Is it Good to Use Agents?
http://internationalbusinessminute.com/pay.html An International Business Video Series about how to enter and succeed in global marketing. An international market entry plan contains hundreds of elements, but these initial ones are the most critical for success abroad: An appropriate amount of planning time. Too often companies approach foreign markets and cut corners on the necessary planning time. […]
If you’re looking at social media, you may say, “China is the biggest market.” Well, 600 million people in China never saw a toothbrush, so they don’t have a computer and they don’t have a cell phone. So knock about a billion people off of that billion and a half population. Now we have about […]
Some myths and facts when doing international business
This is International Toolkit’s Global Business Podcast; Episode 7 of an 8 part series
In International Business, The five main myths in social media abroad are: Customers turn to peers for help. Overseas, especially in service-oriented countries in Asia, customers expect that help from the firm itself, not a user group. Corporate transparency is key. Why would anyone think that holds true abroad? Most countries don’t have the rights to free […]
How do you select and enter a foreign market? A toolkit has been developed to help executives choose and enter international markets. Click here to get this toolkit at the itunes book store. Or get it mobi, kindle, and nook ready at http:/.marketentrytoolkit.com You’ll find spreadsheets, market explanations, definitions, grading criteria audio and video …all in […]
When branding your firm in an international market, there is really one question you need to ask: what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the market’s emotional responses; not merely a description of what your company does. Remember, […]