Posts Tagged ‘international marketing tools’

International Business Videos – Business Situations Overseas

In International Market Entry There are thousands of horrible stories and events that happen everyday. This one minute video on international marketing talks about a firm using an unknown Swedish distributor to enter the European Market

Global Business- American Slang Hurts International Business

International Business Consulting- international ethics

How many times do we hear that in gloabl marketing our international business partners are unethical? “Unethical” is a term that should never be used in international business. Ethics are a suit of clothes, and your ethics don’t equal my ethics, which don’t equal Singaporean ethics. The distributor may think the U.S. firm is “unethical” […]

International Business Problems – 3 Business Practices You Should Change in India

a) When outsourcing, firms put technical experts in charge of India projects. Are your technical experts negotiators? Are they cross cultural specialists? Do they understand International Market Entry? If they possess both of those characteristics in addition to their technical expertise, then use them. Otherwise, supplement them with your business people. b) Lack of training […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 15

the article on entering international markets continues, part 15 So now that you’ve finished the article, what is the process? Mode of entry (MOE) should be carefully determined. The determinants are: The Host Firm’s • Current business model • Access to capital • Attitude towards risk • Pay back rate and period The Market’s • […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 14

the article on entering international markets continues, part 14 STRATEGIC ALLIANCES: An often-overlooked mode of entry is the strategic alliance. This is typically a business relationship where similar companies combine efforts to get a better price on materials, perform research and development, collaborate on marketing or distribution, or seek new business. A good example of […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 13

the article on entering international markets continues, part 13. MANAGEMENT CONTRACT: when one firm provides management in all or specific areas for another firm, in exchange for a fee. Hilton Hotels, for example, provides management services for non-owned overseas hotels that use the Hilton name. In return, Hilton probably earns a fee that is a […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 10

The article on entering international markets continues, part 10 E-COMMERCE: using inter-networked computers to create and transform business relationships. Applications provide business solutions that improve the quality of goods and services, increase the speed of service delivery, and reduce the cost of business operations. A new methodology of doing business in three focal areas: *Business-to-business […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 9

the article on entering international markets continues, part 9 B. Indirect: selling goods and services through various types of intermediaries. 1. Foreign agents are hired by companies for representation in overseas markets as the agent has knowledge of business practices, language, laws, and culture. There are different types of agents who perform a number of […]

WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 8

The article on entering international markets continues, part 8 6. Direct EXPORTING A. DIRECT: selling a product or service directly to a foreign firm by the home-country firm. Costs and prices may be lowest if production occurs in only a few locations around the world and the efficiently produced goods are exported to most markets. […]