10 Misconceptions And Mistakes About Global Marketing from Bill Decker This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.
Posts Tagged ‘global marketing’
Public Relations (PR) according the the PRSA (public relations society of America) is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is an American definition. And quite frankly doesn’t seem to be accurate or broad enough. We’ve all seen enough public relations efforts that are designed […]
How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when they try to choose which country to work with overseas, when entering an international market. Many times CEO’s […]
It’s unusual to write a global business column, which is published for a largely American audience, about how to sell into the United States. However, many businesses are advising foreign firms about what’s needed to successfully sell into the United States and how decisions are made here. Also, showing the idiosyncrasies of the U.S. market […]
(3) Imported goods are often better. Evidence of this is that Americans often prefer to drink French water, drive European cars, wear Italian suits and buy Swiss watches. However, Japanese consumers may be concerned with how Japanese a product is. European firms may wonder about the factories that foreigners will cause to shut down. Countries […]
International toolkit is funny, free and informative. Where else can you go to get free Internatonal advice and help on international market entry? We promise a healthy serving of information and advice, and we Promise that the international toolkit will be a fun as well!
Europeans, Asians, Africans and South Americans do business by introduction. Americans are the only people in the world who do business with strangers. In business, the personal introductions serve as an entry barrier to other vendors, a qualification of the vendor and a built-in troubleshooter (the introducer). The introducer can also give valuable international business […]
These tips can help a U.S. firm advise its overseas business partners, and hopefully see some of the limitations and constraints in our own culture. Also, showing the idiosyncrasies of the U.S. market makes U.S. firms more aware about how to sell abroad. Read the latest article from Lessons From the Road here: Top 10 […]