Posts Tagged ‘distribution’

distributor

International Business Article – Is Getting A Distributor Enough In International Business?

Here is a case for distribution: A U.S.-based software firm was attempting to enter Asian markets. It thought the quickest way to success was to find accomplished distributors who would carry its software. U.S. firms experience an 85 percent failure rate selling to Asia, so this firm wasn’t willing to undertake heavy investments there. After […]