Posts Tagged ‘cultural training’

International Marketing and Business Culture

Culture is the biggest stumbling block. It isn’t language; language is only part of culture. A culture is a way of doing things and a belief system. The biggest mistake Americans in international Marketing make is in really not respecting or being interested in the culture they’re about to work in. And then, when they are […]

International Executives – Local Markets Abroad

this one minute video talks about “when in Rome, do as the Romans.” It doesn’t talk about trying to become a Roman. In international business, its all about understanding and adapting to cultural differences, not changing your identity

International Business – Food is the Key to Culture

this is from the international business minute… a series of 1-minute international business videos