Strategy – Can You Really Write A Strategy For Someone Else?

Of course, it’s always best when a firm writes it’s own strategy. When you look at having someone else do it, we need to able to answer these 6 questions:

1. What Has To Happen?

2. Who Do We Need To Reach To Make It Happen?

3. What Do They Need To Think, Know, Feel or Do?

4. What Is The Time Factor?

5. How Much Money Do We Have?

6. What Is The Best Way To Do it?

Once we have that basis, we can actually put together a strategy.

marketing lesson

Marketing Video: Is Marketing Part Of Sales Or Is Sales Part Of Marketing?

Is Marketing Part Of Sales Or Is Sales Part Of Marketing? This video is 51 seconds and you can see my take on the subject! Click for more marketing videos

marketing lesson

Marketing Video – What Are We Really Selling When We Sell?

Here is a quick 45 second marketing video that asks: What Are All Salespeople really selling?

marketing lesson

Quick Marketing Video – What Do We Do About Sales Compensation?

Here is a quick Marketing Video that talks about the key rule in sales compensation: KISS: keep it simple, sales manager!

Take a look here for more marketing videos.

International Business Video: Can Your Employees Handle Global Business?

Can your employees handle global business? Watch this quick International Business Video and see another option on the subject!

marketing lesson

Marketing Video – What Do You Do With Your Business Card?

Take a look at this 1 minute marketing video which looks at how you handle the BACK of your business cards. See more marketing videos here

marketing lesson

Marketing Advice Video – What Is The First Rule Of Sales?

Take a look at this quick 1 minute marketing video and see what the first rule of sales is!

Don't Lose Your Shirt Abroad, Part 3

Marketing Plan Radio Show – Is Your Marketing Blueprint Too Long?

Well, marketing plans can be very long. Listen to this fun radio show about makeing your marketing plan just 4 easy slides.

audiobook

Marketing Advice Video – Who Is Your Company’s First Client?

Well, you have a company. But who is your first client? Take a look at this 1 minute video and see if you agree!

Click here for a fun marketing book

Don't Lose Your Shirt Abroad, Part 3

Business Podcast – The 7 Elements Of A Sale

Here is a quick entertaining radio podcast which discusses the 7 basic elements of a sale. It’s entertaining an informative!