3 Bad International Business Strategies. Here is a one minute video on common but bad international business plans.
Businesses study countries and their markets as they ponder which international markets to enter.
They often ask such questions as:
• How big is the market?
• What is our market niche?
• How do we reach our target market?
• What will our brand look like?
• How will we manage our partners and channels?
And will international business methods differ?