International Business Advice – Branding Overseas

When branding your firm in an international market, there is really one question you need to ask: ¬†what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the market’s ¬†emotional responses; not merely a description of what your company does.

Remember, international market entry has to be stylized.

 

 

 

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