Choosing a Foreign Market – The Market Entry Toolkit

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How do you select a foreign market correctly?
Is there a way to “grade” a market and compare one country to another?
How do you choose the correct way to enter a foreign market?
How do you effectively sell in foreign countries?
What are the roadblocks and pitfalls that await you overseas?
How do you avoid “losing your shirt” abroad?
Is there a list of all of the issues to consider in international business?
How do you explain to your firm that you have chosen the correct countries?
Could your firm be more successful abroad than in the USA?

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