We have many firms engaging in international business that say they are in the shoe business, the oil business, the call center business, the dress business.My contention is that they are also in show business. Take the case of a dress designer selling dresses in overseas markets. That’s an easy leap to see that the […]
Archive for April, 2015
10 Misconceptions And Mistakes About Global Marketing from Bill Decker This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.
Global Business Advice – What Happens When Firms Fail To Translate Documents in International Sales?
Here is an International Business Video about the failure of translation and how it effects international negotiations.