Archive for January, 2013

International Business Advice – 3 Mistakes in Outsourcing

This one minute international business video discusses 3 common mistakes in outsourcing.    

International Marketing Strategy- Using PR Overseas

Public Relations (PR) according the the PRSA (public relations society of America) is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is an American definition. And quite frankly doesn’t seem to be accurate or broad enough. We’ve all seen enough public relations efforts that are designed […]

International Market Research- Three Tips for Understanding a Market

This one minute video will give the viewer three quick tips to understand an international market. Sure, we all know we need market research, but what if you are in a rush or don’t have a budget? International marketing insight can come quickly