Archive for November, 2012

International Business Video – Use Your Employees or Use Outside Help

This one minute video in Global Business is free on Youtube! Enjoy! It discusses the need to not simply use your foreign born employees to take your firm into international markets.  

International Marketing – Myths About Social Media Abroad

In International Business, The five main myths in social media abroad are: Customers turn to peers for help.¬†Overseas, especially in service-oriented countries in Asia, customers expect that help from the firm itself, not a user group. Corporate transparency is key.¬†Why would anyone think that holds true abroad? Most countries don’t have the rights to free […]

Global Business – Does Social Media Work Overseas

  There’s plenty of hype about how you can use social media to build your company. Can you do it in international business? In the United States, we’re told that if a business has a low marketing budget, it still can put up a Facebook page, for example, and profit from it. That remains to […]