This one minute video in Global Business is free on Youtube! Enjoy! It discusses the need to not simply use your foreign born employees to take your firm into international markets.
Archive for November, 2012
In International Business, The five main myths in social media abroad are: Customers turn to peers for help. Overseas, especially in service-oriented countries in Asia, customers expect that help from the firm itself, not a user group. Corporate transparency is key. Why would anyone think that holds true abroad? Most countries don’t have the rights to free […]