by billdecker | Nov 14, 2012 | Market Entry
This one minute video in Global Business is free on Youtube! Enjoy! It discusses the need to not simply use your foreign born employees to take your firm into international markets.
by billdecker | Nov 6, 2012 | International Business
In International Business, The five main myths in social media abroad are: Customers turn to peers for help. Overseas, especially in service-oriented countries in Asia, customers expect that help from the firm itself, not a user group. Corporate transparency is...
by billdecker | Nov 3, 2012 | International Business
There’s plenty of hype about how you can use social media to build your company. Can you do it in international business? In the United States, we’re told that if a business has a low marketing budget, it still can put up a Facebook page, for...
