by billdecker | Oct 11, 2012 | International Business, Market Entry
When branding your firm in an international market, there is really one question you need to ask: what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the...
by billdecker | Oct 1, 2012 | Other
Three Bad International Strategies This free, one minute video talks about really bad strategies in international business and international market entry
