Without a strategy we are lost. How do we even know if we’ve “won?” If we don’t have a target and clear definable, measurable ways to hit our target, how can we determine our own success? In three decades I’ve had the chance to see firms try to build new products, enter new markets, acquire […]
Archive for October, 2012
How do you select and enter a foreign market? A toolkit has been developed to help executives choose and enter international markets. Click here to get this toolkit at the itunes book store. Or get it mobi, kindle, and nook ready at http:/.marketentrytoolkit.com You’ll find spreadsheets, market explanations, definitions, grading criteria audio and video …all in […]
http://marketentrypartners.com This site on marketing to the USA is now revamped! It helps overseas firms learn about how to enter the US market and what mistakes to avoid. Visitors to the site will find business videos, blogs and other tips for US market entry
Culture is the biggest stumbling block. It isn’t language; language is only part of culture. A culture is a way of doing things and a belief system. The biggest mistake Americans in international Marketing make is in really not respecting or being interested in the culture they’re about to work in. And then, when they are […]
This one-minute video could save your company a lot of wasted time and money take a look at the youtube video and save your company a lot of aggravation!
When branding your firm in an international market, there is really one question you need to ask: what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the market’s emotional responses; not merely a description of what your company does. Remember, […]
Three Bad International Strategies This free, one minute video talks about really bad strategies in international business and international market entry